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WebSpeak

Home > Online & Multimedia > WebSpeak
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Dana Eagles
Dana Eagles of the Orlando Sentinel defines common Web terms to create an online journalism glossary.



Heat Map
A heat map is a graphical representation of how many Web site users are clicking on various parts of a Web page. The darker the shading, the more clicks. A heat map of a news site shows an online editor in real time what items are of greatest interest to readers and can provide insight on how users navigate the site.

An example of a heat map:
Webspeak Heat Map

Posted at 6:42 PM Feb 24, 2008
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