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Dana Eagles
Dana Eagles of the Orlando Sentinel defines common Web terms to create an online journalism glossary.



Pay Per Click
Pay per click is a type of online advertising in which an advertiser pays a Web publisher every time a visitor "clicks through" to the advertiser's Web site. PPC ads, which are widely used on search engines as well as on content sites and blogs, are increasingly popular because advertisers pay only for the traffic the ad generates.

Posted at 3:23 PM March 18, 2008
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