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JAcreative, via Flickr (CC license)
BusinessWeek is rolling out a Chicago edition, print only. |
At least he admits it. It's "counterintuitive," to say the least, for BusinessWeek to launch its first local edition in print but skip online. Hey, maybe they'll prove the power of print. (It still works -- we all know that, even if the signs are grim right now for newspapers and traditional magazines.)
As Crain's ChicagoBusiness (a clear competitor to BusinessWeek-Chicago) notes, BusinessWeek is going to launch a local print edition in Chicago as a "guinea pig" and move into other cities if it's successful in the Windy City.
The magazine will launch without a dedicated Web site in order to "focus its resources on the print edition," ChicagoBusiness reports. "'I know it may seem counterintuitive given the difficulty that print's having' [said John Byrne, executive editor and editor in chief at BusinessWeek.com]. 'But in fact we feel that there's so much opportunity out there in local markets that we think we're going to go ahead and make this a big success for us.'"
At least many of the magazine's stories will appear on BusinessWeek.com, according to the article. Blogs? Chat? Two-way communication, anyone? That's so 21st century, isn't it?
