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Paying for the News: Five Seeds for the Future of Journalism
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E-Media Tidbits

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Amy Gahran
A group weblog by the sharpest minds in online media
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Find and join conversations about E-Media Tidbits or Online & Multimedia.


Banner Blindness, Learning to Code, More...
Posted by Amy Gahran 10:10 AM
heatmap
Jakob Nielsen, Alertbox
People really, really AREN'T looking at banner ads. Time to rethink your online ad strategy.
Here's another batch of mini-Tidbits, from my tidbits-fodder tag on del.icio.us (feed):
  • Banner Blindness: Old and New Findings (Jakob Nielsen)
    "New eyetracking studies confirmed for the umpteenth time that banner blindness is real. Users almost never look at anything that looks like an advertisement, whether or not it's actually an ad." Text-based ads, and ads in feeds, are looking better and better...

  • CONFIRMED: Web Users Ignore Ads, but Newspaper Users Don't? (Silicon Alley Insider)
    Eye-tracking studies for newspapers: "What's the use if a user's eye never settles on a section, let alone the page or area of the page? Why study what ads readers pay attention to when 90 percent of the paper ends up un-glanced-at on the rear stoop?"

  • Journalists do/don't need to learn programming (Matt Waite)
    "At this time of transformation, should anyone in journalism be discouraged from doing something enterprising? Anything entrepreneurial, no matter what skill set it involves or how far afield of words on page it gets? No. Not even no, but hell no."

  • Why (some) journalists should learn (some) code (Matt Waite)
    "When a journalist with data wants to get that data onto the Web, a little programming can go a long way. And, the beautiful part is, once you get this working once, you can reuse it over and over and over again."

  • The Role of Trusted Human Editors In Filtering The Web (Publish2 Blog)
    "By using journalists and serious bloggers as a proxy for trust, We aim to solve the scalability problem. We're going to seed Publish2 with trusted, skilled human editors and then let them decide who else to trust."
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Relevance & format John, I agree with you regarding relevance -- as long... More.
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