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adweek.com
Adweek's site will grow as it publishes fewer print issues. |
A while back, I read about two tiny dailies in the U.S. cutting frequency to twice-weekly. But their announcement said only that they would put their obituaries online, nothing more.
Now another publication is cutting its print frequency while expanding its online services. But it's focusing on expanding its online operations. Nielsen Business Media has announced that it is cutting Adweek magazine from 49 issues a year to 36, while expanding its Web site. The site, which competes with Advertising Age, now will include exclusive data from Nielsen, its owner.
"We've seen our audience move online in terms of where they get their information," Portfolio quoted Nielsen senior vice president for the media and marketing group Sabrina Crow as saying.
Adweek positioned the story a little different than Portfolio did, as you might expect -- reporting it as a relaunch of the site, and not mentioning that the publication was reducing its number of print issues.
