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Pablin 89, via Flickr (CC license)
One clue you may be in a Digerati town: geeky graffiti |
Where the Digitally Savvy Things Are (Advertising Age): "To find the biggest concentration of digitally savvy consumers, you have to head to Texas, it turns out. Austin, to be exact. And the second-highest concentration of this segment is not in Silicon Valley but in Las Vegas."
87% of Consumers Say Ads on Social Networks Not Speaking to Them (RedOrbit): We're all in the relevance business now, my media friends. Survey: "56% said their online experience would be improved if social networking sites provided more targeted advertisements and offers tailored to their specific interests and preferences."
The Importance of Viewing the World as Readers Do (O'Reilly Media): "Publishers will soon have much more data to deal with as reading becomes more digital and more social. Publishers who see the world the way readers do and turn that data into something readers find truly useful stand a much better chance of success."
J-schools should downplay anchor careers (Lost Remote): "I don't like to shatter an intern's anchor dreams, it's time for reality. Journalism schools, as a public service, should strongly discourage students from pursuing an anchoring career. Instead, emphasize the 'do-it-all' multimedia journalist."
Thoughts On Video Commenting (The Bivings Report): "If video commenting takes off and becomes ubiquitous in the coming years, I think the best practice will be to separate video comments from regular text ones, as YouTube does with video responses."
Coming Soon: The Impact of Online Advertising Networks (Media Management Center): Report due out soon on The Impact of Online Advertising Networks. Media Management Center will announce it at Digital Strategies for Media Executives seminar June 22 and will publish a complete report later in the year.
Charter (CHTR) To Customers: We're Watching You And Cashing In (Silicon Alley Insider): "While this may seem a bit creepy, it's probably where the Web is headed. The data is being harvested anonymously. And Charter, to its credit, sent subscribers a relatively cleanly worded letter explaining the technology and how they could opt out."
