Advertising Age
"We are figuring out how to use it to our advantage," says
Jack Kliger, president of Hachette Filipacchi Media US and chairman of the Magazine Publishers of America. He also says shutting down titles isn't necessarily a bad thing. "As we develop new brands and platforms, we should at the same time be willing to eliminate unproductive products without fearing that thinning the herd means we are signaling our industry's demise." || American Magazine Conference reports from
WWD,
NYP,
MediaWeek and
FishbowlNY.
