Romenesko

Public Relations Society of America
In examining the "Memogate" scandal, "there are lots of lessons there for PR professionals," says former CBS News president Andrew Heyward. "In retrospect, they seem so obvious: Be quick to recognize not only that there is a problem but also the magnitude of the problem; be quick to address it, not only with the outside world but also with your own colleagues; and be open-minded about what your critics are saying." ON READING WHAT CRITICS SAY: "There’s no rule that says that you have to necessarily submit to all the pain that the rest of the world wants to inflict on you."