Romenesko

Gawker.com
PR man Drew Kerr, whose clients include Radar and Maxim, offered (in 2005) these assessments of reporters covering media:
* Jeff Bercovici: "Another reporter one needs to be careful with since he can sometimes screw facts up. Despite his newly-acquired fashion duds, he's still kind of a dork."
* Stephanie Smith: "Can make little mistakes, as well as ill-informed opinions. Make sure you go over every fact with her."
* Keith Kelly: "Likes the behind-the-scenes stories, juicy announcements and dirt. Loves stories about people leaving and being hired -- if they are high up the totem pole and juicy. Wants it exclusively."
* Jon Fine: "Likes ideas, but he does not seem to be breaking news, just giving opinions. Talks 100 mph."