Chicago Magazine
"I understand that," says
John Lavine (left). "My response is, If you really care about journalism, you can't ignore the reality. Doing more of what we've done doesn't work." He tells
Dirk Johnson: "The increasing challenge for journalists is how to get their work read, watched, or listened to. We teach students how to gain insights into the people they are trying to reach -- what their lives are like, what kinds of news and information are relevant to them, what they need to know."