New York Times | New York Post
Ad agency execs tell
Louise Story they're skeptical that a redesign can change their perception of BusinessWeek. "BusinessWeek is sort of like my dad's magazine," says
Peter Gardiner, chief media officer at Deutsch. "It's sort of like you would expect to see a copy of the magazine in
'Mad Men,'" he adds, referring to the TV show about ad executives in 1960. || NYP's
review.
