Romenesko Memos Ad revenue for
MKE, which launched in 2004, peaked in 2006 and "trended down consistently since then," says a memo. "The softened advertising climate of this year and rising newsprint prices have placed additional focus on it. Websites (developed by Journal and others) have competed for ad dollars and it is progressively more difficult to make the case for a free weekly targeted to younger adults with advertisers -- especially when the same advertisers make the Journal Sentinel their primary ad buy."
