Las Vegas Sun KVVU (Las Vegas) news director
Adam P. Bradshaw isn't concerned about the product placement because, he notes, the McDonald's cups are put out only after 7 a.m., when the hard news gives way to light lifestyle news. "I stress the fact that it is being done on a program that is a combination of news entertainment and lifestyle programming." McDonald's has a similar placement deal with stations in Seattle, Chicago and New York. ||
IHT.com: McDonald's has also product placement deals with WFLD in Chicago, KCPQ in Seattle, and Univision 41 in New York City.
...on local TV news? This reminds me of the big...
