Romenesko

Folio
"For the first time in its history, they're going to have a magazine that is going to make money," says Annie Gilbar, editor of the Los Angeles Times' new monthly Sunday magazine, LA. "When a newspaper is bleeding, and you have something that will lift the newspaper immediately, why not?" She adds that the weekly LAT magazine "had always been produced by the newsroom, not a magazine staff -- magazine people do magazines. It takes a very different sensibility to be a magazine editor."