Wall Street Journal | Recovering Journalist Over the past two years, the number of local salespeople peddling online ads for newspapers has ballooned to 15,500 from 5,900, according to a media-research firm's estimates. The bad news for papers, though, is that Google and Local.com collectively control 53.3% of the local online ad market, up from 25% in 2006. || Related
Mark Potts post.