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I Really Need You to Read This Article, Okay?
By Joel Achenbach
Washington Post
Published 8/19/2007
 
Excerpt:

"There is some tendency, if not an outright mandate, to search for eyeballs," says Bob Steele, who teaches journalistic ethics at the Poynter Institute, a journalism think tank in St. Petersburg, Fla. "Part of it is that the technology now gives barometric pressure on this. We can learn what people are clicking on and how often they're doing it." Combine that with the industry's economic turbulence, and "you do have a recipe for the chasing of eyeballs to the detriment of coverage of substantive issues."
Posted by Poynter Institute 9:27 AM Aug 21, 2007
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