July 13, 2010

Mashable
The Boston Globe has partnered with SCVNGR, a location-based check-in and social gaming platform, to offer readers a mobile scavenger hunt.

Jennifer Van Grove reports that the paper is giving the top-scoring participants prizes, including Red Sox tickets, gift cards and movie tickets.

“The Boston Globe Trek includes challenges that require players to snap photos, scan QR codes and check in at various locations across the city in five different theme-based challenges. The Photography challenge, for instance, tasks players to snap photos of Boston landmarks.”

Other challenges fall in the categories of romance, sports, tech and movies. One newspaper-specific task involves locating Globe news boxes around town and scanning special QR Codes on the boxes “for an easy way to climb the standings — and find some of the city’s coolest locales.”

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