Poynter’s work on AI and journalism

2025 Research on Artificial Intelligence and Audience

At the 2025 Summit on AI, Ethics and Journalism presented by Poynter and the Associated Press on April 3 and 4 in New York City, researchers from the University of Minnesota presented survey findings on audience views on AI. Read about the research here.

Benjamin Toff, director of the Minnesota Journalism Center and associate professor at University of Minnesota, partnered with Poynter to study how audiences feel about AI. (Courtesy: Keith Hughes)

Poynter 2024 Summit on AI, Ethics & Journalism: Putting audience and ethics first

Read the report from Poynter’s first summit on AI, ethics and journalism, detailing the findings from focus groups, journalists and technologists on some of the most pressing ethical issues facing the industry.

The cover of Poynter’s report on its AI Summit

A conversation on artificial intelligence

Are you new to the topic of AI and unsure what you really need to know? Watch this conversation Alex Mahadevan, director of Poynter’s MediaWise digital media literacy initiative, and Tony Elkins, Poynter faculty, moderated by among Katie Sanders, editor-in-chief of PolitiFact, about the intersection of AI and journalism. Mahadevan and Elkins have both written about AI and how it is being used by news organizations.

Visual AI

• More with Alex Mahadevan and Tony Elkins: How Sora, OpenAI’s new text-to-video tool, could harm journalism and society
• Welcome to Willy’s AI catastrophe
• Opinion | We’re not ready for a major shift in visual journalism

Misinformation

• Fact-checkers urge collaboration, caution in using artificial intelligence tools
• As misinformation surges during the Israel-Hamas war, where is AI?
• A ‘pink slime’ site used AI to rewrite our AI ethics article
• What the Princess Kate photo reveals about misinformation threats during elections

AI and Ethics

• Wyoming reporter uncovers competitor using AI-generated quotes
• Poynter takes lead on AI ethics with audience research and summit
• Newsroom AI guidelines ‘lack teeth,’ study finds
• Your newsroom needs an AI ethics policy. Start here

AI tools journalists use

• ChatGPT rolls out a Google competitor with a skewed view of the news
• AI detection tools for audio deepfakes fall short. How 4 tools fare and what we can do instead