Sulzberger: iPad means NYT ‘can literally get into bed with the audience’

London School of Economics and Political Science
Despite fears that the iPad would cannibalize the print business, New York Times Publisher Arthur Sulzberger Jr. says “these users are instead reading us more than ever.” Print users read throughout the day, with a morning bias, while iPad users had an evening bias. “How many of you take your iPad to bed at night?” he asked. “This is one of the key reasons that our engagement levels are up. This device has added an entirely new day part for us. You can literally get into bed with the audience.” Sulzberger says the Times is expanding online discussions and redesigning the comments section with a “Trusted Commenter” program for “a select group of readers with a history of high-quality comments.” As for social media, he noted that “a New York Times story is tweeted every 4 seconds.”