December 1, 2003

Hi Chip,

I am hooked on “The Holly Wreath Man.” (No, don’t give the ending away, please!)

At a recent daily critique meeting, our writing coach challenged us to produce a serial in 2004.

So where do you suggest starting? Are there resources for this type of writing?

Thanks
Michelle Hiskey
Atlanta Journal-Constitution

Dear Michelle,

Thanks so much for the good words about “The Holly Wreath Man.” 

Collaborating on a serial newspaper novel with my wife, Kathy Fair, represents the fulfillment of a long-held goal. We’re thrilled that it’s running this month in the Atlanta Journal-Constitution, along with about 22 other newspapers and websites.

It’s good to hear that the AJC is considering more of the same, continuing an honorable tradition in newspaper history. Newspapers have been home to serial narratives since a young reporter for London’s Morning Chronicle named Charles Dickens published the first one in 1836.


Here’s a brief primer, followed by online examples and commentary, that I hope will help you and anyone else interested in appreciating and/or tackling the form.


THE SERIAL: WHAT IT TAKES


The unifying feature of a serial narrative is not length. Rather, “the serial forces the reader to wait, and that quality, that sense of enforced waiting, is what makes serial narratives different,” says Tom French of the St. Petersburg Times.


A successful serial needs four elements, say writers and editors who have mastered the form.


1. THE ENGINE


The unanswered question is the engine that drives the story — and the reader — forward, says French. In “The Wizard of Oz,” the question is whether Dorothy will get home to Kansas. In “Jurassic Park,” it’s who will end up in the digestive tract of the dinosaur. In mysteries, it’s whodunit.


Although every narrative needs an engine — a thread that drives the story and pulls the reader along — the serial narrative imposes extra burdens. If the narrative is a mountain that the reader is climbing, a serial requires what Jan Winburn, who edits narratives at The Baltimore Sun, calls “switchbacks,” things you didn’t expect, lots of twists and turns, which give you the opportunity for cliffhangers, those moments of suspense that ended early film melodramas.


In the opening section of his award-winning serial, “A Stage in Their Lives,” for instance, Ken Fuson of The Baltimore Sun introduces the story’s engine — the suspense surrounding the mounting of a high school play — and its theme: a rite of passage.

In “The Holly Wreath Man,” a central question fuels the plot for every major character. Will Jeff win his family back? Will Pop keep his wreath business alive or will Turner, the Labor Department investigator, shut it down? Will Allie marry the wrong man? Will Jeff be able to keep his fallout shelter a secret? Will they deliver the Radio City wreath in time for Christmas?


2. ACCESS


You need good access for any narrative story, but you can’t have any reluctant sources for a serial narrative. When Fuson wrote his serial narrative, he attended scores of rehearsals, interviewed the students, teachers, their parents. French of the St. Petersburg Times dressed up in a toga to follow the high schoolers he profiled in his serial narrative “South of Heaven.”


3. A “GOLD MINE” SOURCE


Someone who knows all the answers, has all the details the reporter needs to craft a believable, dramatic story. Usually it’s the subject of the narrative, but it can also be a detective or prosecutor privy to the workings of a criminal case or a doctor overseeing the care of a cancer patient. Of course, the reporter should make every effort to verify the source’s account with documents and interviews.


4. THE BIG PAYOFF


A resonant ending.


Read any of the final chapters of the serial narratives linked below to see how their success depends on an ending that delivers on the promises made in the opening chapters.


RESOURCES:



“At the Sacramento Bee, we learned the power of good fiction when we ran serials for parents to sharse with their children,” noted my Poynter colleague Gregory Favre, the California paper’s former editor. “They were and are a major hit.”


[ Have I missed your favorite serial? Let me know here. ]

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Christopher “Chip” Scanlan (@chipscanlan) is a writer and writing coach who formerly directed the writing programs and the National Writer’s Workshops at Poynter where he…
Chip Scanlan

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