The India-Pakistan cricket series currently under way as part of friendship-building exercises between the at-times hostile neighbors marks the first time an Indian team has toured Pakistan in over 15 years. The event is receiving near-hysterical coverage in traditional and new media in South Asia. Just check out leading Indian portal Rediff: The normal news headlines on the home page have been swept away for a full-screen web ad promoting ball-by-ball coverage on the site. A BBC report also noted that this could be not just good political and people diplomacy but good economic value as well, for everyone from tour operators to stadium builders to coffee sellers.
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India-Pakistan Cricket Coverage: Full Steam Ahead
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Tags: E-Media Tidbits, WTSP
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