By Mark Glaser
Online Journalism Review
Published on 5/19/2004
Excerpt:
“I don’t know of any successful convergence operation that does well by reducing staff,” said Al Tompkins, broadcast/online group leader at The Poynter Institute. “In fact, I can’t find one of these that is a bottom-line success — whether it’s in ratings, circulation or revenue — that hasn’t added staff. Those that do it on the cheap, those that do it with a thin staff, ultimately will find that they’re not successful.”
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