John Yemma is editor of The Christian Science Monitor, which is converting from a daily print publication to online. To build a future for journalism, he wrote:
“The key is to establish a sustainable business model. Everything else stems from that. To get there we need to become essential to people’s lives by offering essential life information:
-
How to’s
- Why it matters
- Options to go deeper
- Ways of accessing expertise
“It is a full-service function, and it requires a thriving newsroom. So it is a closed loop. Do above constantly and qualitatively. Build the expectation that readers/users can find quality information, and work to monetize that traffic. There are no magic apps, bullets, widgets or gimmicks. There is just good journalism done more or less constantly.”
