January 29, 2009

“Times Publishing Co. Announces Plans To Sell Congressional Quarterly, Inc.”: The vast majority of CQ content is available as paid subscription services, but I’m guessing CQ could expand creatively under other business models. I’d love to see CQ do more with online communities and social media. I suspect this might be a good brand for a research/analysis firm to pick up. (Disclosure: The Poynter Institute owns Times Publishing Co., which owns CQ)

“EveryBlock partners with The New York Times to expand NYC site” (EveryBlock blog): “One of our goals at EveryBlock is to notify you when local news sites or blogs mention something in your neighborhood. This far, we’ve focused on specific addresses and places, which you can see in our locations in the media section. There, we catalog local news coverage to figure out which articles mention which particular places. Now, we’re taking this philosophy further by applying it to local elected representatives. This new section, political news items, notifies you whenever your local elected representatives — such as your city councilman or state assemblyman — are mentioned in The New York Times.”

“Facebook Connect: The Next Great App War” (Advertising Age): “Facebook Connect has actually made Facebook apps more important than ever. But these apps are a different breed. They are meant to facilitate connections, not waste your time. It’s what they help you do, not what they do themselves, and they represent the first entrants into the next great Facebook app war. … That’s why it is not only the site developers who should be thinking about how to integrate Facebook Connect, but media and creative agencies as well. When it comes to social media, well placed, engaging creative that sparks connectivity is more likely to help generate ‘earned’ media.”

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Amy Gahran is a conversational media consultant and content strategist based in Boulder, CO. She edits Poynter's group weblog E-Media Tidbits. Since 1997 she�s worked…
Amy Gahran

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