“Mobile TV Is a Minefield for Everybody Involved” (Terry Heaton): “The big media companies want to have their cake and eat it, too, when it comes to mobile video, and this, I think, will not go over well with consumers. According to Online Media Daily, panelists at the Media Summit New York last week discussed their preference for a dual revenue stream model in the mobile video space. Like cable, NBCU and Disney want subscriber fees AND advertising revenues in distributing their content via mobile devices. You want mobile video, you pay a fee to your carrier and then sit through advertising. No thanks, folks.”
“Using Twitter to Promote Your Book” (FreelanceSwitch): Book publishers are doing less and less to promote and market books. Since much of this work will fall on the author’s shoulders anyway, you might as well use every tool at your disposal.
“Discuss What Journalism Students Should Learn“ (Mindy McAdams): In a blog post related to Poynter’s live chat, “What Do College Journalism Students Need to Learn?” scheduled for Monday, March 23, at 1 p.m., McAdams writes: “Of course the students … must learn how to interview — and let me add, how to interview effectively. In teaching a brand-new introductory multimedia reporting course this semester, I have discovered a lot about how students conduct interviews — because I have required them to turn in their raw audio files. Wow! It’s a revelation!…”
