Amy Wood is WSPA-TV’s interactive television anchor, but she doesn’t just engage with her audience in each night’s newscast. By interacting with her more than 8,500 Twitter followers and 11,800 Facebook friends and fans to find and develop stories daily, she demonstrates best practices in using online networks to reach new audiences and do better journalism.
In this week’s educators chat, Wood talked about what journalists need to know about engaging with their audiences, especially in broadcast newsrooms.
You can revisit this link at any time to replay the chat after it has ended.