Geo-Location Services Provide New Opportunities for News
Knowing where someone is as they consume media can be a powerful tool in the…
November 24, 2010
Dorian Benkoil
As Social Media Grows, What Will Become of the Plain Old Banner Ad?
"The death of display advertising has been greatly exaggerated," Randall Rothenberg, CEO of the Interactive…
October 6, 2010
Rafat Ali Seeks to Re-imagine Travel Guide Industry for Mobile
After traveling around the world for the last two years, paidContent founder Rafat Ali has…
September 13, 2010
paidContent’s Rafat Ali Describes Grim View of Online News’ Prospects
In 2002, after unsuccessfully trying to get a reporting job, Rafat Ali launched paidContent.org, a…
September 13, 2010
What Web Analytics Can – And Can’t – Tell You about Your Site’s Traffic and Audience
It's often said the Web is more measurable than any other medium. That's probably true.…
August 4, 2010
How to Increase Site Traffic Without Buying Advertising
In the competition for page views, some news sites use paid advertising to attract traffic. There are a…
May 16, 2010
Can Ad Networks & Exchanges Help Increase Ad Prices (Instead of Driving Them Down)?
It's generally said that advertising networks and exchanges push down the price of advertising on…
March 4, 2010
‘Hybrid’ Models the Rage Among Execs at paidContent Conference
If there's one thing media bigwigs agreed on in hours of discussion at the paidContent…
February 22, 2010
Thoora Shows How Publishers Can Use Real-Time Audience Data for Editorial Decisions
To the list of companies that say they measure audience sentiment to help publishers' editorial…
February 12, 2010
Shut Off Google? C’mon, Mark Cuban
I can understand why Mark Cuban said newspapers should keep "blood-sucking vampires" like Google from…
February 8, 2010
Watching Kindle, iPad and e-Readers? Openness is Key
Even before the launch of the Apple iPad, pundits were declaring it the Kindle killer,…
January 28, 2010
Young Online Newspaper Audience Dropping; Older Consumers Adopting Social Media
Online newspaper consumption has dropped significantly among 18- to 24-year-olds, who are leading changes in…
January 21, 2010
Why Android Should Matter to Media
Whether or not Google's Android platform for mobile succeeds quickly, people in the media industry…
January 8, 2010
How AOL Hopes to Make Its New Content Push Work
AOL's attempt to become one of the world's leading content-producing companies includes a big and…
December 7, 2009
Price Tag for WSJ.com in Microsoft-Murdoch Deal Could be $8 Million Annually
Everyone and their uncle, it seems, is weighing in on News Corp.'s reported talks with…
November 30, 2009
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