Fernanda Camarena

Faculty
Poynter

Fernanda Camarena is an award-winning journalist with more than 20 years of experience in the media industry. As a full-time faculty member at Poynter Institute, Camarena specializes in leadership, ethics and journalistic standards. She co-leads Poynter’s Women’s Leadership Academy and the Essential Skills for Rising Newsroom Leaders program. In addition to her teaching roles, she coaches and consults with newsrooms and journalists at all levels—from early-career to executive positions—both locally and nationally. Before joining Poynter, Camarena served as a manager on NBC News’ Standards and Practices team, where she provided critical support and guidance across NBC News Network, MSNBC, Telemundo and streaming platforms to uphold rigorous journalistic standards. Camarena’s previous roles include Senior Editor for The Texas Newsroom, where she played a key role in building a collaborative NPR project among Texas stations and led their enterprise work. Under her leadership, the team won a national Edward Murrow Award, an IRE Award and multiple Gracie Awards. She also led the Pulitzer Prize-winning team at Latino USA and spearheaded investigative collaborations at The Center for Investigative Reporting, contributing to a Peabody Award-winning project. Her career began in broadcast journalism as a reporter and anchor at Televisa in her hometown of Ciudad Juarez, Mexico. Camarena went on to work with CBS’ 60 Minutes and she helped launch the first Telemundo news station in El Paso, Texas. Camarena is currently a member of the board of directors for Public Health Watch, a non-profit investigative newsroom. She teaches and consults journalists in English and Spanish. While growing up in Juarez, she crossed an international border daily to attend school from elementary through college. After moving to New York City and spending more than a decade there, Camarena now resides in San Antonio, Texas, with her husband and their two young sons.