Joy Mayer is the Executive Director and Founder of Trusting News, a project that researches news consumers and then helps journalists earn trust and demonstrate credibility. That work follows a 20-year career in newsrooms and teaching. She is an adjunct faculty member at The Poynter Institute, and her work focuses on audience engagement. She spent 12 years teaching at the Missouri School of Journalism, where she created an engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design. She was an editor at the Sarasota Herald-Tribune and lives in Sarasota.