Pete Croatto (Twitter: @PeteCroatto) is a freelance writer based just outside Ithaca, NY. Aside from Poynter, his work has appeared in many publications, including The New York Times, Columbia Journalism Review, Barron’s, The Christian Science Monitor, and Grantland. His first book, "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-day NBA" (Atria Books) is out now.