How to tailor your content for Facebook, Twitter and Instagram
Posting on social doesn’t mean you should post the same thing on every social platform.…
Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager. She is the author of Cleaning Your Copy: Grammar, Style and More – a self-directed e-learning course that consistently is ranked as one of the most popular courses at Poynter News University. Other work includes producing "Best Newspaper Writing," the annual collection of the ASNE Distinguished Writing Award winners and finalists, and editing "Aim for the Heart," a book by Poynter's Al Tompkins for TV reporters and producers. You can follow her on Twitter at @vkrueger and @newsu.
Posting on social doesn’t mean you should post the same thing on every social platform.…
Different audiences live on various social media platforms, and their expectations for what you share…
Even the best writers struggle from time to time in generating story ideas. This can…
Writers often use more words than they need. While wordiness or redundancy is not “wrong” in…
In an age in which technology gives us the ability to publish anytime, anywhere, on…
Many traditional beats are defined geographically, either as a neighborhood (territorial) or a city or…
Whether you're launching a new product or service, or revising the strategy of your current…
The first words of any story are critical. With that precious beginning, you offer your…
There are many styles of conflict resolution--from competition to avoidance. Experts say each of us…
You've brainstormed some ideas for your organization. Now it's time to evaluate how well they…
Images and videos can be powerful tools to describe extremely difficult subjects. And digital cameras,…
Posting on social doesn’t mean you should post the same thing on every platform. Each…
Facts matter in all types of writing, especially in news and informational texts. Errors of…
Stories fill social media platforms in a continuous stream, so drawing readers to your work…
Experts in conflict resolution say people tend to have a “default style” -- a preferred…
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