Wendy Wallace is the primary grant writer for Poynter and focuses on the stewardship of the foundations and individuals who support our work. She was editor of her high school and college newspapers and worked as a reporter or copy editor at The Washington Post, Milwaukee Journal and St. Petersburg Times (now Tampa Bay Times). At the Times, she covered general assignment, police, schools and business, then worked in circulation marketing, finance and eventually as internal services director, similar to marketing director. Wendy became the high school program director at Poynter in 2004, organizing workshops for high school students and teaching at high school journalism conventions across the country. She helped launch Poynter’s revitalized journalism entrepreneurship program in 2010 and in 2015-16 was project manager for reimagining News University (www.NewsU.org), Poynter’s e-learning division. Through that work, she became deeply involved in implementing Salesforce at Poynter as a way to deepen the institute’s engagement with all of its customers.