March 24, 2004

The St. Cloud (Minn.) Times has invited elected officials into a blog portal (offering them the opportunity to blog as much as they want). At this stage, it shows one thing: blogging does not come naturally. However, in the best moments it provides a unique perspective and certainly adds transparency to the political process. With a bit of extra training for politicians this could be truly intriguing to your readers.

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Norbert is president of interactive media consultancy CATCHUP! Communications AG and Interactive Publishing GmbH, producer of the annual Interactive Publishing conference, the IPTOP award for…
Norbert Specker

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