By Sital Patel
CNN
Published on 5/31/2004
Excerpt:
Campaigns are looking for ways to bypass the filter of editorial control as they get their message out, said Roy Peter Clark, vice president and senior scholar at the Poynter Institute, a school for journalists in St. Petersburg. Florida.
“There is a greater emphasis on advertising and a greater interest in media events over which the candidates have the most control of the message,” Clark said.
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