So lots of media companies are now podcasting these days, and a handful are “vodcasting” (video podcasting). … Are you staying current on all these new buzzwords?
What’s interesting and encouraging from a business perspective is that
some of these early efforts are attracting advertising support.
Washingtonpost.com, for example, announced today that it will launch a
series of video ads on the site’s new video podcasts. It’s the typical video-ad model: A 15-second video commercial plays prior to the editorial content.
The vodcasts sponsorship is from Earthlink and will run on each of the
current video podcast segments offered on Washingtonpost.com for a
month-long sponsorship, according to a press release from the company.
Podcasting is moving so quickly in gaining audiences that advertisers
are taking notice of this new opportunity. If your media site is
thinking of podcasting/vodcasting, definitely send out the sales crews.
It seems to have moved quickly out of the R&D stage.
