By Chris Baker
The Washington Times
Published: 8/13/05
Excerpt:
It’s not unusual for TV stations to form partnerships with other organizations to promote civic projects. The Freddie Mac Foundation is one of the sponsors of “Wednesday’s Child,” a weekly adoption segment on WRC-TV (Channel 4), the local NBC station.
But these kinds of deals tend to raise ethical concerns, said Bob Steele, senior ethics professor at the Poynter Institute, a journalism school in St. Petersburg, Fla.
“Even if the cause is noble, this is not the role journalists should be playing. It’s unwise and unprofessional. The station shouldn’t be putting the reporter in that position, and it shouldn’t be compromising its integrity and independence,” he said.
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