Want to write for broadcast or online multimedia? Listen up.

One of the main misconceptions many people have is that
writing for broadcast is the same as writing for print. They are really
two different animals. In print, we use clauses, phrases, compound
and complex sentences freely. If you
want to stifle comfortable conversation, continue using these.

Would
you ever say to a friend, “Having
parked in front of your house, I walked, slowly at first, up to your
door”? Surely not. In conversation, we talk in short sentences
that are usually simply constructed with subject, verb, object and have
no more
than one idea per sentence. We might
say, “I parked in front of your house. I
walked slowly up to your door.” This may
not seem as appealing in print, but try saying it. You’ll find that it
flows much better.

If you want to learn more about
conversational writing, check out Mervin Block’s “Dozen Deadly Sins” in
his
book “Writing Broadcast News — Shorter, Sharper, Stronger.”

— Wendy W. Wallace