Brian Storm, founder of MediaStorm, spoke to high school journalists at Poynter about the importance of media integration. “Think about multiple platforms,” he said, “because the future of journalism lies in the seamless integration of different media.”
Storm advises journalists to use as many different types of communication as possible to convey their message.
Think about how you could incorporate the following into your next multimedia story:
- Music
- Sight
- Color
- Speech/Language
- Historical perspective
- Still shots
- Moving Shots
- Art
- Infographics
- Maps
“Today’s media consumer is looking for that piece that has all the elements that will engage them at a higher level. Get people to engage emotionally, and care about your project,” he said.
For examples of Brian Storm’s work check out his Web site, to view 22 projects his company has worked on. Storm’s work incorporates different aspects of communication; the music pulls you in emotionally, while the infographics logically present you with information that you can make sense of. The result is a more gripping, compelling storytelling experience.
