10 ways that ad sales people can save newspapers (Online Journalism Blog): Some great advice from fellow Tidbits contributor Paul Bradshaw: “For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present 10 ways ad sales people (and their managers) can save their jobs.”
How blogging creates new opportunities for journalists (Reportr.net): Dayton Daily News education reporter Scott Elliott argues persuasively for why reporters should blog: “Today, I just can’t imagine working without a blog. I write nearly everything online first and then figure out what makes sense for the print newspaper. And it was the different sort of writing that I was doing — conversational and analytical pieces — that paved the way for editors to consider me for a new role I am soon to begin as a columnist and editorial writer. Part of my charge is to bring the paper’s editorial and commentary operation along to a more interactive and conversational future online.”
If I Were Running Yahoo… (MediaPost): Suggestion #3: “Start developing original content again. I never really understood why Yahoo got out of the content development business in the first place. My guess is it got a severe case of Google envy and decided to heck with creating content when you can make a fortune off other people’s. It’s time to concede the ‘starting point of the Web’ to Google and focus on becoming the ‘premier Web destination.'”
Planning Pays Off as New Orleans TV Stations Sail Through Gustav (TVWeek): “TV stations in New Orleans learned a lot from Katrina three years ago, when some stations were forced off the air and out of town by the hurricane that flooded the Crescent City. Some of what the stations had implemented since Katrina came in handy Sunday and Monday as Hurricane Gustav hit the Gulf Coast and moved inland. Here are some of the stories that emerged Tuesday, after Gustav had moved on.”
Facebook Ads Target You Where It Hurts (WashingtonPost.com): How one Post reporter fought back against offensive targeted Facebook ads. Good context if your site runs (or is considering running) targeted advertising.
Study: More Money Means More Mobile Web Use (MediaPost): Ad demographic geeks, take note. New research from Ipsos Mendelsohn: “The difference between the rich and the super-rich is even more defined in mobile device usage. Whereas 40 percent of affluents use hand-held devices to access the Web, that figure rises to 57 percent of those earnings $250,000 or more.”
