Editor & Publisher quotes Poynter’s Rick Edmonds
“But in the end, how effective are these social-media sites in helping a newspaper gain readers, advertising and other important elements for the business side? ‘I don’t know that there’s a huge effect,’ says Rick Edmonds, a business-media analyst at Poynter. ‘It does potentially help grow audience and keep it. … Social media can have a place in identifying people’s interests and serving advertising that meets those interests.'”