August 24, 2009

Editor & Publisher quotes Poynter’s Rick Edmonds

“But in the end, how effective are these social-media sites in helping a newspaper gain readers, advertising and other important elements for the business side? ‘I don’t know that there’s a huge effect,’ says Rick Edmonds, a business-media analyst at Poynter. ‘It does potentially help grow audience and keep it. … Social media can have a place in identifying people’s interests and serving advertising that meets those interests.'”

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Bill Mitchell is the former CEO and publisher of the National Catholic Reporter. He was editor of Poynter Online from 1999 to 2009. Before joining…
Bill Mitchell

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