The Dallas Morning News quotes Poynter’s Rick Edmonds on the latest circulation newspaper circulation reports:
“During the April-to-September period, average daily circulation at U.S. newspapers fell 10.6 percent from the same period last year, according to data released Monday by the Audit Bureau of Circulations.
“The rate of decline was greater than was reported in other recent periods.
” ‘The numbers are pretty bad,’ said Rick Edmonds, a media business analyst at the Poynter Institute.
” ‘But it’s understandable when you look at the number of different factors that are impacting them.’
“Among the causes of the decline, Edmonds cited readers’ continuing migration from print to the Internet, adding that the recession may have led many people to drop their newspaper subscriptions to cut costs. Shrinking news staffs have also hurt by making some newspapers less appealing, he said.”
