The New York Times quotes Poynter’s Rick Edmonds:
“National newspapers already sell better in the Bay Area than in almost any other part of the country. In the San Francisco-San Jose-Oakland market, The Journal’s weekday circulation (it does not have a Sunday edition) is about 98,000, while circulation of The Times, which charges much more for subscriptions, is about 49,000 on weekdays and 65,000 on Sundays.
” ‘I think the San Francisco area is the most obvious market to try this in, because it’s big, it’s sophisticated and it’s getting progressively more poorly served by its papers,’ said Rick Edmonds, a media business analyst at the Poynter Institute. But if the strategy takes off in multiple cities, he said, the national papers should worry that ‘they’d be seen as administering the final death blows to these metro dailies.’ “
