In another sign of its savvy Web strategy, the Guardian has signed up YouTube makeup star Lauren Luke to write a column (with accompanying video) in the revamped Weekend section. (The Guardian also just ran a full-page story on Luke in Saturday’s paper.)
There’s a line in the story that shows the importance of online news distribution: “A brief BBC interview with Luke for a local Tyneside news program has been seen by more than 2.2 million people, becoming one of the most viewed BBC clips on YouTube worldwide.”
Here’s the video:
I’ve written before that if you want to get into journalism you should have a blog. I’d add to that: If you want your own column, you should build a following on YouTube, too. Increasingly, news organizations will be looking for people who not only know what they’re talking about, but who can distribute it effectively online.
It’s a shame the Guardian‘s video of Luke is not embeddable, though.
