July 20, 2010

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Amazon.com reports that for the first time, sales of Kindle e-books are exceeding sales of hardcover books:

“Over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books. This is across Amazon.com’s entire U.S. book business and includes sales of hardcover books where there is no Kindle edition. Free Kindle books are excluded and if included would make the number even higher.”

Joseph Tartakoff also reports that Amazon is claiming the Kindle has “tripled” in sales since it was reduced in price from $259 to $189. However, as Tartakoff points out, Amazon has never released a number indicating total units sold, so it is not possible to determine how significant an increase in actual sales that represents.

> Amazon: Paper Books Are Dead, Or Something (Gizmodo)
> 5 Authors Sold Over 500,000 Kindle Books Apiece (mediabistro.com: eBookNewser)
> Amazon: Kindle Books Now Outselling Hardcovers (Mashable)
> Kindle Sales Outstrip Hard Covers (ReadWriteWeb)

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