April 29, 2010

Wall Street Journal
The Wall Street Journal has an excellent write-up on the latest in the Apple-Adobe fight, Steve Jobs’ essay on why Apple has, and will continue to, refuse to use Adobe’s Flash on the iPhone and iPad. Much of the essay is a summation of Apple’s frequently used arguments against Flash (including issues of reliability, security, performance, battery life and touch technology), but Jobs adds a defense of one of Apple’s policies that has drawn protests, the refusal to allow an app to even be created in Adobe software:

“We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform.”

The Journal also got an exclusive video interview (a portion of which they’ve released here, and say more is to come) from Adobe CEO Shantanu Narayen that was covered by the Journal’s Digits blog. Narayen’s response to Job’s argument on third-party development?

“The technology problems that Mr. Jobs mentions in his essay are ‘really a smokescreen,’ Mr. Narayen says. He says more than 100 applications that used Adobe’s software were accepted in the App Store. ‘When you resort to licensing language’ to restrict this sort of development, he says, it has ‘nothing to do with technology.’ “

This fresh back-and-forth doesn’t really shed any new light on the situation, although it makes it very clear that anyone who plans to develop phone apps is not going to be able to develop once and make it work on multiple platforms.

Apple is forcing developers to choose where they will put their efforts, or at least their first efforts. Given the larger user base of the iPhone over other smartphones, it may not be a difficult decision.

Next up, expect Google to weigh in on the side of Adobe.

>Adobe to end support for Flash-to-iPhone tools (Poynter Online Mobile Media)
>Five Tremendous Apple vs. Adobe Flash Myths (Roughly Drafted Magazine)

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Regina McCombs is a faculty member of The Poynter Institute, teaching multimedia, and social and mobile journalism. She was the senior producer for multimedia at…
Regina McCombs

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