May 10, 2010

Jakob Nielsen’s Alertbox
Usability expert Jakob Nielsen has published a first look at interaction on the iPad, and the summation isn’t pretty:

“iPad apps are inconsistent and have low feature discoverability, with frequent user errors due to accidental gestures. An overly strong print metaphor and weird interaction styles cause further usability problems.”

“Weird interaction styles” is going to be my new phrase of the day, but his point is a good one: with no consistency of navigation between apps, users waste a lot of time trying to figure out how each app works.

There’s a lot to chew on here, including inconsistent use of gestures, “whacky interfaces” and a “crushing print metaphor” (another favorite new phrase). As someone who worked on the Web in the early days, this struck a chord with me:

“The first crop of iPad user apps revived memories of Web designs from 1993, when Mosaic first introduced the image map that made it possible for any part of any picture to become a UI [user interface] element. As a result, graphic designers went wild: anything they could draw could be a UI, whether it made sense or not.

“It’s the same with iPad apps: anything you can show and touch can be a UI on this device. There are no standards and no expectations.”

Hopefully, some of the design issues will evolve more quickly than they did on the Web, but it’s going to take some creativity and some standardization to get there.

All this said, note the very small testing group of seven users, who also are familiar with iPhones, and had a week’s experience with the iPad.

The full 93-page report, “Usability of iPad Apps and websites: First Research Findings,” is a free download.

>Jakob Nielsen wants everyone to stop being so weird (Alexis Lloyd)

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Regina McCombs is a faculty member of The Poynter Institute, teaching multimedia, and social and mobile journalism. She was the senior producer for multimedia at…
Regina McCombs

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