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Staci Kramer reports that Target will begin selling Amazon’s Kindle e-reader in stores, the first time the device has been available for in-person purchasing. Starting Sunday, it will be available in 103 Target locations (one in downtown Minneapolis and the rest in South Florida), with more expected later this year.
“Until now, Amazon has sold the various models of its e-reader only through its own site, eschewing the retail option while competitor Sony went the in-store route (it has been in Target since 2008) and as Barnes & Noble launched the Nook through its own stores. That’s not enough in today’s competitive e-reader world where every other major option already shipping can be found in stores and the more-glamorous iPad can be fondled at Apple stores and many Best Buys.”
