NielsenWire
In a post on the NielsenWire blog, Venkatesh Bala, chief economist for The Cambridge Group, points out that the demand for news and information via mobile devices is growing fast globally.
Mobile phone adoption, he writes, is less dependent on a country’s gross domestic product (GDP) than growth in Internet access:
While the post is aimed at marketers, anyone with an interest in providing information in developing economies should incorporate mobile devices.
Bala predicts that even countries with low per-capita GDP will catch up with the developed world in mobile penetration within five to 10 years. That certainly fits with the oft-quoted statement from Mary Meeker of Morgan Stanley that the mobile internet will overtake the wired Internet globally within five years.
Distributing information globally will mean more than just sending it out via mobile, though, Bala says:
