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A pair of surveys by research group ChangeWave shows a growing consumer interest in Apple’s iPad and a significant increase in newspaper and magazine readership on e-readers since the tablet’s April launch.
In a May survey of 3,000 people, ChangeWave found 20 percent of respondents somewhat or very likely to purchase an iPad, up from 13 percent in February. And of the 245 current owners of e-readers, the survey found 18 percent reading newspapers and 14 percent reading magazines. Both are increases of 7 percentage points over the pre-iPad survey results. The researchers attribute that increase almost entirely to the iPad, as 50 percent of iPad owners reported reading a newspaper on the device, compared to only 14 percent for owners of other e-readers.
> 1-in-5 U.S. consumers plan to buy Apple’s iPad (Computerworld)
> iPad Doing Well For Newspapers and Magazines (Media Matters for America)
