Amazon’s Kindles may open new business opportunities for publishers

Monday Note
Frédéric Filloux speculates how publishers could take advantage of opportunities presented by Amazon’s new lineup of Kindle products. One idea is for publishers to give readers an e-ink Kindle (any model except the new Fire) with a two-year subscription — if Amazon lets them sell the “Special ScreenSavers Offers” ads that display when the device is idle. Another idea is for the device to come pre-loaded with with free e-books or trial subscriptions in order to retain new Kindle owners as long-term customers. Neither of these is possible now, but Filloux writes that publishers willing to work creatively with Amazon might be able to enact programs like this. || Earlier: Media companies may have a love-hate relationship with Amazon; 5 key questions about the Kindle Fire